John Keuning, creative director
Innovator and architect of visual appeal, John Keuning is our creative guru, a design master who has a knack for encouraging the team to dig below the surface to create unique brand personalities.
Since earning a BFA from Art Center College of Design in Pasadena, California, John maintains that a degree and a killer portfolio will get you in the door. But it's after you're in the door, that your learning begins and evolves.
John began working in the grocery business, but soon realized that it wasn’t his passion. Recognizing he had always been good at drawing, John decided to go to art school. This led to a successful career in Los Angeles working for several agencies and multiple large clients. Building on his accomplishments, John formed a creative partnership, Bajkowski Waldner Keuning (BWK) with the philosophy of producing distinct, effective material with a personality- driven voice for every client. Wanting a work/life balance, John left the partnership and moved to Duluth with his wife Kim.
John’s work has earned him a number of awards for creative excellence including L.A. Belding Bowls, Tellys, Addys, even a Clio Award in broadcast advertising. His experience includes working for a wide range of agencies and clients, such as:
Enjoying anything that has to do with water, John isn’t just a champion of artistic creation – he was once a beach bum, spending his days winning beach volleyball 2-man tournaments. He is always looking to have fun and swears by the philosophy of ‘living in the moment.’
“I like multi-tasking. So…in my perfect world, I have my workstation in the ice house during the winter and on the boat for the summer.” ~John